Quicksand a type specimen poster

Quicksand – Typographic Workbook

Design Rationale

modernised design, clean, neat, huge text, single co-loured, red, bold, less text.

On the class, I was impressed by the Dada movement. I was fascinated by the simple yet eye-catching de-sign, via using large text print and bright colour. At first, I thought it was intentional; however, later on, we learn that because there was only limited colour back in the day so they most likely to print in single colour. What they might think was a limitation, for me is a solid decision for a remarkable piece of design. Compare to most of the posters or designs today; they are different, less colour, fewer rules, little or no background, everything is designed for standing out from the crowd so it might be worth to try. Thus, I de-cided my designs are going to imitate the style from that era. After days of digging on Google font, I come across a font named Quicksand instantly I knew that is the font. The colour I using for all my design is solid red, because it is more noticeable, furthermore, I’m trying to eliminate the amount of shapes in my design. Because I don’t want the shapes to be overpowering from the main focus, The font