Paula Shcer a Publication Workbook
The publication was a publication based design, included a number of criteria. Example, to be able to show the learning during the year.
The initial process was simple, each one chooses a designer that at front of the table and working with pairs for research information. Paula Scher was my research focus.
Simple google research kick-started the process, then going to Wikipedia for a general understanding of the designer and her works. The best source available to collect information is the official website. The second place to study was on the designer’s social network. In this case, Paula Scher has a Behance portfolio. Thus, in the publication, most of the picture, info were from the pentagram official, and some of the images in the publication were from the designer’s Behance portfolio. Aside from researching images, looking at the related information of the image is also important. As details as the official website can be, but still, could missed out some “sparks”. Therefore, require to dig into other sites. During the research, I learn a lot about Paula Scher.
Scher is one of the female designers that earns her name thought her distinct style and hard work. Grew up in Philadelphia and Washington she developed an interested in drawing and design when she was little (Walters, 2010). She studied fine art at the Tyler School of Art (Marter, 2011). When she graduated with the bachelor of fine art degree, she moved to New York and work as a layout designer in 1970. Later on 1974, she got an offer from CBS Records as cover art director. During her work for CBS Records,1970 until 1974. She had worked on approximately 150 album covers. She partnered with Pentagram design from 1991 until today.
The most interesting part of the research was her education during her time at the Tyler School of Art. She had mentioned publically both in multiple interviews and her television documentary Abstract: The Art of Design. The name, her teacher, Stanislaw Zagorski. Who teaches Typographic illustration and Album cover design in the school. The information about him was limited. He is a Illustrators and has two works listed on MoMA. He was born in Pollan, 1933 (loc, n.d). From Scher’s mount, He is the one that influences her the most. Like she said “…had a teacher called Stanislaw Zagorski, who influenced my whole life (Walters, 2010)”. The idea design is to solve the problem is rooted in her mind. She also develops her sense of feeling toward types. In the documentary Abstract, she told the interviewer the ideology behind the design for the public theatre. Because everyone is using Helvetica on everything and everywhere, she questions, why won’t everyone try something else? Therefore, when she designed the poster, she implemented almost every possible font style and size. Because it was so different at the time, design soon gains a significant amount of attention. And make it the style of Paula Scher. And other designs like that popping on all over New York (Dadich, 2017).
The drawing took over 36 hours to finish.
GOOD WORK TAKES TIME AS SOME SAID, AND THEY WERE DAMN RIGHT…
Stock Paper
Paula Scher – The Grove encyclopedia of American art
Irwin, 2011
Notes
The way I like to track progress is to make a dot sheet, by ticking a box while finished helped me manage the remaining tasks.
*The note app I used comes with the computer, nothing special.
I’ll also keep writing ideas whenever the idea form. Thus, the text usually did not make much sense, just a ton of short gibberish sentences, resulting from the fast typing of me trying to type everything that was flashing in my head, but it gets the job done.
The first version of the idea to introduce the designer.
I was trying to introduce her by building up the tension, giving a piece of information at the time, and finally her name. which I thought was a petty solid idea, and show it to others and… let just say the result was: Nah. SOOOO, in the later version, I when with a semi-formal of introducing a person to other, the correct way sone says.
the initial idea of introduction
later version of introduction
In the research, there was some misinformation that haunting me for hours. Things such as the year of she taking her first job, the title of the job, and so on. Thus I looked up multiple sources and something I just cannot find the answer, like the year of her doing the first job. The closest one I can find is from a book from google books called The Grove encyclopedia of American art.
Colour
The use of colour in this publication was too much, too much for me, I usually limit myself use no more than three colour in a single project, however, I want to try something different from time to time. therefore, in this project, I used 6 colour, 5 of them are distinctly different and two neutral colour (black and white *or none colour, grayscale, mono, whatever you wanna say*)
Although there are a ton of colours, but in the design, I only use one colour per section eg. introduction, timeline, article, etc. The reason is I don’t even want to imagine the result, must be disgusting. So I skipped that process, straight to a singular colour. With that said, I did use those colours in the timeline page, just thought that might be the best page to make it multiple colours.
The idea of those colours was from her map painting. *see in presentation 01 or 02*
The colours I saw on screen was a bit too bright, overpower other elements. I was worried until I when for a test print. I am well aware that the printer result differs from each other, and the type of printer can also introduce a drastically different. That’s one of the reasons I when with inkjet printing for the final print *more on that later*. And the test print was fair thus I do not see an issue to use them.
Bibliography
Behance. (2013, May 7). Citi. Retrieved October 10, 2019, from https://www.behance.net/gallery/8539745/Citi.
Behance. (2013, April 2). New York City Ballet. Retrieved October 10, 2019, from https://www.behance.net/gallery/7918793/New-York-City-Ballet.
Behance. (2013, March 29). Jazz at Lincoln Center. Retrieved October 10, 2019, from https://www.behance.net/gallery/7853625/Jazz-at-Lincoln-Center.
Behance. (2013, January 11). The High Line. Retrieved October 10, 2019, from https://www.behance.net/gallery/6601477/The-High-Line.
Behance. (2013, April 3). Windows. Retrieved October 10, 2019, from https://www.behance.net/gallery/7936799/Windows.
Dadich, S. (Creator). (2017, February 10). Abstract: The Art of Design [Television documentry]. Available from https://www.netflix.com/nz/
Flask, D. (n.d.). PAULA SCHER. Retrieved October 10, 2019, from http://www.designishistory.com/1980/paula-scher/.
hesge. (2013, January 30). Paula Scher: HEAD. Retrieved October 10, 2019, from https://www.hesge.ch/head/en/event/2014/paula-scher.
Irwin, K. (2011). The Grove Encyclopedia of American Art. Reference Reviews(7), 47. https://doi.org/10.1108/09504121111168749
loc. (n.d.). LC Linked Data Service: Authorities and Vocabularies (Library of Congress). Retrieved October 15, 2019, from http://id.loc.gov/authorities/names/n00064168.html.
Madere, J. (2010, July 27). Paula Scher. Retrieved October 12, 2019, from http://www.johnmadere.com/blog/2010/07/paula-scher.
MoMA. (n.d.). Stanislaw Zagorski: MoMA. Retrieved October 14, 2019, from https://www.moma.org/artists/6534.
moma. (n.d.). Stanislaw Zagorski. Harlem Globetrotters. 1963: MoMA. Retrieved October 18, 2019, from https://www.moma.org/collection/works/7100?artist_id=6534&locale=en&page=1&sov_referrer=artist.
paulastribute. (n.d.). 1974-1983 CBS/Atlantic Records. Retrieved October 8, 2019, from http://paulastribute.weebly.com/1974-1983-cbsatlantic-records.html.
Pentagram. (n.d.). Paula Scher. Retrieved October 8, 2019, from https://www.pentagram.com/about/paula-scher.
pentagram. (n.d.). Grey Group. Retrieved October 2910, 2019, from https://www.pentagram.com/work/grey-group?rel=discipline&rel-id=4.
Pentagram. (n.d.). The Public Theater – Story. Retrieved October 10, 2019, from https://www.pentagram.com/work/the-public-theater/story.
Pentagram. (n.d.). Windows – Story. Retrieved October 10, 2019, from https://www.pentagram.com/work/windows/story.
Pentagram. (n.d.). New York Philharmonic – Story. Retrieved October 10, 2019, from https://www.pentagram.com/work/new-york-philharmonic/story.
Pentagram. (n.d.). New York City Ballet – Story. Retrieved October 10, 2019, from https://www.pentagram.com/work/new-york-city-ballet/story.
Pentagram. (n.d.). Citibank. Retrieved October 10, 2019, from https://www.pentagram.com/work/citibank.
Pentagram. (n.d.). Jazz at Lincoln Center. Retrieved October 10, 2019, from https://www.pentagram.com/work/jazz-at-lincoln-center.
Scher, P. (2010). Achievement First Endeavor Middle School. Retrieved October 10, 2019, from https://www.behance.net/gallery/6600969/Achievement-First-Endeavor-Middle-School.
Scher, P. (2011, October 19). Paula Scher: MAPS. Retrieved October 8, 2019, from https://www.pentagram.com/news/paula-scher-maps.
Walters, J. L. (2010). Eye Magazine Vol.77. Retrieved October 10, 2019, from http://www.eyemagazine.com/feature/article/reputations-paula-scher.
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